The X-ray Pinup Calendar.
Medical imaging firm EIZO wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.” The result, dreamt up by German ad firm BUTTER: A pin-up calendar in which women, truly, truly bare all. As the promotion concept puts it, “Very popular among craftsmen but quite new for medics: Pin-up calendars. At last, one which shows absolutely every detail.”
Source: nocontxt
Extremely weird, but kinda cool at the same time. Illustration of dissection of conjoined twins from the 1665 edition of De Monstris by Fortunio Liceti (1577-1657). Image courtesy of the National Library of Medicine. Via. Wikipedia
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