"Not Impressed" President Barack Obama jokingly mimics U.S. Olympic gymnast McKayla Maroney’s "not impressed" look while greeting members of the 2012 U.S. Olympic gymnastics teams in the Oval Office, Nov. 15, 2012. Steve Penny, USA Gymnastics President, and Savannah Vinsant laugh at left. (Official White House Photo by Pete Souza)
Source: Flickr / whitehouse
The X-ray Pinup Calendar.
Medical imaging firm EIZO wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.” The result, dreamt up by German ad firm BUTTER: A pin-up calendar in which women, truly, truly bare all. As the promotion concept puts it, “Very popular among craftsmen but quite new for medics: Pin-up calendars. At last, one which shows absolutely every detail.”